Ever wondered what Google does apart from being a search engine? Google is the number one search engine in the world and is way ahead than other Search engines like bing, yahoo and others. This is because with being a search engines Google provides a marketing platform to people who have their online presence (i.e. a website or e-business) and its called Google Marketing Platform . It's a cross channel solution for all marketing from introducing your product or service to the world in the form of Advertising and then measuring your reach and data analysis of your performance with the help of Analytics service, all in one place to understand how the customer behaves when he visits our webpage. From all the services provided by Google, I would like to talk about Google Analytics . Google Analytics is a service provided by Google to Measure, Report and Analyze the behaviour of the visitor/viewers of your webpages. Google Analytics provides us with an HTML code